Convergence of Technology and Convergence of Industrial Activity: Hardware and software coming together across media, and companies coming together across similar boundaries, to make the distinction between different types of media and differerent media industries increasingly dubious.
Synergy: the coming together of two seperate media texts in such a way as to benefit both.
Conglomerate: An international company with a wide and varied range of commercial interests. e.g; News Coporation, with its transcontinental interest in the publishing of books, magazines and newspaper, film and televison production and satellite broadcasting, is a good example.
Globalisation: The shift in media distribution from local or national to international and the whole world at once. Culturally, describes the process of 'sameness' over the world, typified by the availability of McDonalds in most nations
Analogue Music: In media technology, a method of recording visual and sound images Analogue technonolgy represents the shape or apperence of an object in an unbroken form.
Digitalisation: Is music been transferred by binorycode.
Vertical Integration:When a media company profits from all aspects of production, distribution and consumption/exhibition
Horizontal Integration: The merger of competing companies from the same line of buisness and involoved at the same level of activty.
- Mergers or take-overs that would allow particular companies to dominate a market and create a monopoly are subject laws restricting ownership and government regulation.
Major Record Label: A record label which owns a high percentage of the sale costs within the music industry.
Subsidiary Label: Is a smaller label branched from and owned by a major label
Independent Label: A media organisation or activity that is not connected to a major company
Niche Audience: Is a small but specific audience that are targeted in a certain way.
Mainstream Audience: An audience that feel comfortable with the status cuo and feel threatened by change.
Fans: A person who has a strong interest in or admiration for a perticular sport, art form or famous person.
Active audiences: Audience members who already are interested in an organisation, issue or cause.
Audiophiles: Is a person who has a great interest in high-fidelity sound reproduction
Early Adopters: Is a person who embraces new technology before most other people do.
Consumption: Use of goods or of services
Web 2.0:The second phase of the internet, where the focus shifts from people recieving information and services to people creating and sharing material
Meta-tags/Personalisation: Individualisted: made for or directer or adjusted to a particular individual.
Download: The practice of selecting and receiving digital information from an online source on a computer, as opposed to sending it by upload.
Streaming: Is multimedia that is constantly received by and presented to an end-user while being delivered by a streaming provider.
Peer to peer:The sharing of media material between two parties in an equal relationship
Piracy:Distribution of media material that infringes copyright law
Portability/Miniaturasation:
Mulit-track: Is a method of sound recording that allows for the separate recording of multiple sound sources to create a cohesive whole.
Sampling:Is the act of taking a portion, or sample, of one sound recording and reusing it as an instrument or a different sound recording of a song or piece.
Digital Audio Workstation (DAW):Is an electronic system designed solely or primarily for recording, editing and playing back digital audio.
A&R - Artists and Repetoire: Is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label
Record Deal - contract - royalties:
Distribution:
Plugging/Marketing: the transmission of information about a media text to a target audience in such a way as to maximise its appeal to that audience.
- Marketing is a process designed to ensure the commercial and financial sucess of a product and a healthy return on money invested.
-Successful marketing involves strategies based on a detailed knowledge of product and audience and the use of a wide variety of methods to stimulate audience interest.
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